The first price of an ebook is almost never the target price. If you set it simply because "that's what the market seems to be paying," you're leaving money on the table or blocking sales at a high threshold. So the question of how to price test an ebook isn't "how much can I charge?" It's "at what price do I get the most profit from each pageview?"
In practice, the difference between 39 PLN and 59 PLN can increase your revenue even if sales decline. It can also expose a problem that price alone won't fix: a poor description, misaligned traffic, or a checkout where buyers abandon before paying. Therefore, treat your price test as a business decision based on numbers, not a one-time guess.
Don't test price before you establish a starting point
Start with a single base price and sell at that price long enough to gather data. If traffic is low, don't jump to conclusions after five sales. One large transaction or influencer recommendation can completely skew the picture.
Record four numbers: number of visits to the offer page, number of checkouts initiated, number of paid orders, and revenue. If you use affiliates , also separate the results by traffic source. Someone who comes from your newsletter typically buys differently than someone who receives a short e-book recommendation on Instagram.
Don't judge price solely by the number of orders. Calculate revenue per visitor. For example, at a price of PLN 39, you sell 20 units for 500 visits, generating PLN 1.56 per visit. At PLN 59, you sell 15 units for the same number of visits, generating PLN 1.77 per visit. You have fewer customers, but more money from the same traffic. This is the result you're looking for.
How to test e-book prices without falsifying data
The simplest test is to compare two prices, for example, PLN 49 and PLN 69. Don't change the title, cover, description, bonus, or ad campaign all at once. If you change five things at once, you won't know what actually increased or decreased the score.
You have two practical options. With consistently higher traffic, you can divide your audience into two groups and show them different versions of the offer for the same period. With lower traffic, launch price A for 7-14 days, then price B for a similar period. In the second option, ensure comparability: don't compare a quiet week with the week of a premiere, live stream, or a major partner promotion.
Don't present the test as a chaotic "sometimes more expensive, sometimes cheaper." Justify the change from a market perspective. You could launch a launch sale at a lower price until a specific date, and then switch to the regular price. This is fair to the recipient and gives you a natural point of comparison.
If the e-book solves a pressing problem—for example, helping you pass an exam, develop a 30-day diet, or implement a specific process in your company—test the next level sooner. If it's an inspirational product or a comprehensive guide for beginners, the price barrier will usually be more noticeable. There's no single correct price for all e-books.
Set a minimum test before takeoff
Before testing, determine when you can make a decision. For a new creator, a reasonable point is at least 15-20 paid sales per variant, or a full two weeks of comparable traffic. This doesn't provide laboratory certainty, but it protects against reacting to a single day.
If sales are lower at 69 PLN, but revenue per entry increases by a few percent, don't automatically return to the lower price. Also, check your returns, the number of pre-purchase questions, and subsequent product sales. A more expensive e-book may attract more determined customers, who are more likely to later purchase a course, template, or update.
Measure the entire funnel, not just the last click
Price often gets blamed for a problem elsewhere. When people visit a website but don't check out, look at the promise on the offer page. Do you demonstrate a tangible result in the first few sentences? "E-book on marketing" is a weak message. "A 14-publication plan that allows an expert to prepare a month of content in 90 minutes" gives the buyer material to make a decision.
When customers begin checkout but don't pay, the reason may be an overly long form, a lack of a preferred payment method, or a vague description of what they'll receive after purchase. When selling digital products, customers expect instant access. If they have to ask in a message when they'll receive the file, you lose transactions you've already paid for with traffic or your time.
A good sales infrastructure allows you to track these stages without manually entering orders into a spreadsheet. Once the order is paid, the buyer automatically receives access, a sales document is created in the system, and you see what's actually working. This gives you room to test pricing instead of managing the inbox.
Test the value of the package, not just the amount
If a price of PLN 79 isn't converting, the first instinct is to lower it to PLN 49. Sometimes that's the right move, but often it's cheaper to improve perceived value than to sacrifice margin. Don't throw in random bonuses. Add an element that shortens the path to the result described in the e-book.
An author of an e-book on content creation might include a publishing calendar in Canva. A Notion expert might add a ready-made project database template. A creator of a language learning resource might offer a set of printable exercises. Then compare two options: the e-book alone for PLN 49 and the e-book with an implementation add-on for PLN 69. This way, you can verify whether the recipient is paying for a more defined outcome.
It's also worth testing order bump at checkout . It's a small, logical extra charge—for example, 19 PLN for a checklist, spreadsheet, or audio version, if it truly makes the content easier to use. It's not about pushing extras. It's about offering an offer that helps the customer take the next step without having to look elsewhere for a solution.
With 100 orders, an order bump purchased by 25 people at PLN 19 adds PLN 475 to your revenue. If you don't measure this, you might mistakenly believe that the only way to grow is to increase the price of the main product.
Include affiliate commission and traffic value
Affiliate marketing can quickly expand the reach of an ebook, but it changes the pricing math. If an affiliate receives a 30% commission, a price of PLN 39 leaves you less room for advertising, payment processing, and product development than a price of PLN 69. This doesn't mean you should always raise your bid. Instead, you can set a different commission for the entry product and a higher one for a package with a higher margin.
The partner needs to see attributed sales and accrued commission without asking you for a report. You, in turn, need to know which traffic creators are selling and which are just generating clicks. Transparent data reduces disputes and allows you to increase collaboration with those who actually bring in customers.
If you're also targeting Poles living abroad or building a product in English, test the price in EUR or USD separately from the price in PLN. A simple exchange rate conversion doesn't always reflect perceived value. An e-book for EUR 19 may be perceived differently than the same product for PLN 79, especially when the offer, examples, and language are tailored to a foreign audience.
When to end the test and make a decision
End the test when you have comparable traffic, a pre-defined sample size, and a clear result in revenue per visitor. If the difference is minimal, choose a price that's easier to defend in communication or a variant that allows more room for affiliate commission and paid acquisition.
Don't change your price every three days. The market won't have time to understand the offer, and you won't have time to gather data. A better rhythm is one structured test, analysis, implementation of the winner, and only then the next hypothesis: package price, order bump, currency, or commission model.
It's your turn to move
Choose one base price and one variant to test today. Record your launch date, number of visits, sales, revenue per visitor, and order bump. After two weeks, don't ask your friends if "this is a good price." Check the numbers and make a decision that leaves you more money for development.
With NetBiznes, you can run such a test without paying a subscription fee to get started: sales, payments, automatic product release, documents, analytics, and partner billing all work in one place. Register and check the available promotional period with a reduced commission. The e-book price should work for your profit, not be another guessing game.